Privacy Policy

1. Information We Collect

We collect information to operate the Site, connect users with independent pest control service providers, and improve functionality and performance. The categories of information we collect are described below.

1.1 Information You Provide Directly

You may voluntarily provide information such as:

• Name
• Phone number
• Email address
• Address, city, or ZIP code
• Details about a pest-related issue or service needs
• Information submitted through forms, phone calls, or other contact features

Providing this information is optional, but may be required to facilitate a connection with an independent service provider.

1.2 Automatically Collected Information

When you visit the Site, certain information may be collected automatically through cookies and similar technologies, including IP address and approximate geographic location, browser and device information, pages viewed and usage patterns, and date and time of visits.

This information is used to analyze usage patterns, diagnose technical issues, measure advertising performance, and improve the Site.

1.3 Call Data

When you call phone numbers displayed on the Site, calls may be routed to independent third-party service providers. Calls may be tracked, logged, and recorded where permitted by law. Call metadata such as call time, duration, and call outcome may be collected. Third-party platforms may process call data.

Call data is used for service connections, quality assurance, fraud prevention, and operational purposes. If you do not consent to call tracking or recording, do not place a call through the Site.

1.4 Information From Third Parties

We may receive information about you from third parties, including:

• Advertising platforms that provide data about ad interactions leading to Site visits
• Analytics providers that supply aggregated usage data
• Service connection platforms that process call-related information

1.5 Sensitive Personal Information

NoToPests does not intentionally collect sensitive personal information as defined under the California Privacy Rights Act (CPRA) or similar state privacy laws. This includes:

• Social Security numbers
• Financial account credentials
• Precise geolocation data
• Biometric data
• Health information
• Racial or ethnic origin
• Religious beliefs
• Sexual orientation

If we inadvertently receive sensitive personal information, we will treat it in accordance with applicable law.

2. How We Use Information

Information collected through the Site may be used to:

• Connect users with independent pest control service providers
• Operate, maintain, and improve the Site
• Route calls to appropriate service providers based on location, availability, and service needs
• Analyze traffic and usage trends
• Provide customer support and respond to inquiries
• Measure advertising performance
• Detect, prevent, or address fraud, abuse, or security issues
• Comply with legal and regulatory obligations
• Enforce our Terms of Service

NoToPests does not provide pest control services. Information is used solely to facilitate connections and operate the Site.

3. How We Share Information

Information is shared only in limited circumstances and for specific operational, legal, or service purposes:

Technology and Operations Partners: Vendors that help us run the Site, including hosting, security, analytics, and communication services. They may only use information to perform services on our behalf.

Service Provider Connections: When you request a connection, your contact details and stated service needs are shared with independent pest control providers so they can respond. Their use of that information is governed by their own privacy practices.

Legal, Compliance, and Business Transfers: Information may be disclosed when required by law, to protect rights and safety, to enforce our Terms, or as part of a corporate transaction (such as a merger or sale of assets).

4. Cookies and Tracking Technologies

The Site uses cookies and similar technologies to:

• Improve Site functionality and performance
• Analyze usage and engagement patterns
• Measure advertising effectiveness
• Support service connection functionality
• Remember user preferences

A. Advertising Cookies and Third-Party Ad Networks

The Site may serve advertisements through third-party advertising networks, including Google AdSense and other Google advertising services. These networks use cookies, web beacons, and similar technologies to deliver advertisements, measure ad performance, and personalize content based on your interests and browsing behavior across websites and over time. Third parties may use this information to provide personalized advertising or to measure the effectiveness of campaigns.

B. Personalized Advertising and Opt-Out

Google and other advertising partners may use cookies to show you personalized ads based on your prior visits to this Site and to other sites on the internet. You can opt out of personalized advertising and manage how ads are shown to you through the following resources:

• Google Ads Settings: https://myadcenter.google.com
• Network Advertising Initiative (NAI) opt-out: https://thenai.org/how-to-opt-out/
• Digital Advertising Alliance (DAA) opt-out: https://optout.aboutads.info
• Your Privacy Choices page on this Site

Opting out of personalized advertising does not mean you will stop seeing ads. It means the ads you see may be less relevant to your interests.

For detailed information about the cookies we use and how to manage them, please see our Cookie Policy. You may also manage cookie preferences through your browser settings, though disabling cookies may affect Site functionality.

5. State and Regional Privacy Rights

Residents of certain U.S. states have additional rights under applicable privacy laws. These states currently include California, Virginia, Colorado, Connecticut, Utah, and other states that have enacted comprehensive privacy legislation.

Depending on your state of residence, you may have the right to:

• Know what personal information we collect, use, and share
• Request details about the personal information we hold about you
• Request deletion of your personal information
• Correct inaccurate personal information
• Opt out of the sale or sharing of your personal information
• Opt out of targeted advertising
• Opt out of profiling in furtherance of decisions that produce legal or similarly significant effects
• Not be discriminated against for exercising your privacy rights

California Residents (CCPA/CPRA)

Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have the right to know, delete, correct, and opt out of the sale or sharing of personal information. In the preceding 12 months, we may have collected, used, and shared the following categories of personal information:

• Identifiers (name, phone number, email address, IP address)
• Internet or network activity (browsing history, search history, interaction data)
• Geolocation data (approximate location derived from IP address or ZIP code)
• Commercial information (records of services inquired about)
• Inferences drawn from the above categories

To exercise your rights, visit our Your Privacy Choices page or contact us using the information provided below. We will verify your identity before processing requests. You may designate an authorized agent to submit requests on your behalf.

6. Data Retention

We retain information only as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

• Facilitating service connections and lead distribution
• Operating, analyzing, and improving the Site
• Complying with legal and regulatory obligations
• Resolving disputes and enforcing agreements

Specific retention periods vary based on the type of information:

• Call recordings and logs are retained in accordance with applicable laws and third-party platform policies
• Analytics data is generally retained in aggregated form
• Personal information submitted through forms is retained for as long as needed to facilitate service connections and comply with legal requirements
• Cookie data retention varies by cookie type, as described in our Cookie Policy

When information is no longer needed, it is deleted or anonymized in accordance with our data management practices.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect information from unauthorized access, use, alteration, or destruction. These measures include:

• Encryption of data in transit using HTTPS/TLS
• Access controls limiting who can access personal information
• Regular review of data collection and storage practices
• Use of secure third-party service providers

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information.

In the event of a data breach involving personal information, NoToPests will notify affected individuals and relevant authorities as required by applicable federal and state laws.

8. Children's Privacy

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 13 (or under 16 in certain jurisdictions). If we learn that we have collected personal information from a child under the applicable age, we will take steps to delete that information promptly. If you believe a child has provided personal information to us, please contact us at [email protected].

9. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) setting. There is no uniform industry standard for responding to DNT signals. However, we do recognize the Global Privacy Control (GPC) signal. If your browser transmits a GPC signal, we will treat it as a valid opt-out request under applicable state privacy laws.

10. Third-Party Links

The Site may contain links to third-party websites, services, or applications. We are not responsible for the content, privacy practices, or data collection of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Updates to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in our practices, technology, legal requirements, or business operations. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this page regularly.

12. Contact Information

For questions about this Privacy Policy or to exercise your privacy rights, please contact us:

Email: [email protected]

You may also visit our Your Privacy Choices page to submit privacy-related requests.